Subject: Over Easy Egg Enthusiast Playbook

Turnkey materials for back-to-routine activations
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Over Easy Egg Enthusiasts Playbook

The Egg Nutrition Center knows retail dietitians are busy, so we’ve created this eggstra special toolkit complete with turnkey materials featuring relevant themes so you can plan activations for the months ahead. Whether you’re looking for demo ideas, pitching to TV stations, need in-store radio announcements, or simply want more ways to engage with your followers on social media, the Over Easy Egg Enthusiast Playbook has something for you. Feel free to run with what we’ve created, or tweak as needed for your store.




Ready-to-use Materials:

Back-to-school season is upon us and that means saying goodbye to the less-scheduled days of summer and settling back into routines. It’s time for packing lunches, whipping up quick weeknight meals, and perhaps even getting kids in the kitchen and taking advantage of the amazing produce the season has to offer.

Click here to access our Social Press Kit and bookmark it for future use. You’ll find turnkey materials including:

  • Social media posts (with copy and images!)
  • Media pitch ideas
  • Scripts for video and/or in-store messaging
  • Recipes for cooking demos
  • Printable handouts

We’d love to hear from you on how you leveraged these resources (don’t forget to tag @egg.nutrition on Instagram and use #EggEnthusiast), what you found most useful, and what you’d like to see in future playbooks. Kindly fill out this survey to share your thoughts. We’ll randomly choose one respondent to receive a $150 gift card*!

Oh! And be sure to sign up to become an #EggEnthusiast to receive future Over Easy Egg Enthusiast Playbooks!



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* Sweepstakes open to legal residents of one of the 50 United States, 18 years of age or older; survey must be submitted between Thursday, July 29, 2021 through Monday, November 1, 2021 to be eligible for sweepstakes; one entry per person; winner will be randomly chosen and notified via e-mail the week of November 1, 2021; sweepstakes are void where prohibited or otherwise restricted by law.