Subject: Live business building education event Dec. 14

Today's Dietitian CE Learning Library
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Join us for a special live business-building education event! Business Blueprint: Laying the Foundations for a Nutrition Business That Sells | Saturday, December 14, 2019 | 9 AM - 5 PM EST | The Racquet Club of Philadelphia | 215 S 16th St, Philadelphia, PA
Join business coach and marketing expert, Mandy Enright, MS, RDN, RYT, at the historic Racquet Club of Philadelphia on December 14, 2019 for a one-day business-building seminar.

Start the day with Mandy as she dives into key marketing and branding strategies that will launch your business into the next level. After a delicious networking lunch, get your hands dirty with Joe Enright of the Kellogg Company, who will cover package and pricing structures, and Scott Bliss of Sandler Training, who will teach you how to uncover the real reason people want to do business with you. Put a nice holiday bow on the day as the team wraps things up with an interactive Q&A session.
Time Session Details Session Description
9 a.m.-12 p.m.
(3.0 credits)
Business Branding Basics, Part 1
with Mandy Enright, MS, RDN, RYT, Founder, Team with ME: Nutrition & Fitness Consulting, LLC
In the opening session of this interactive, one-day workshop, go on a journey with Mandy as she takes a deep dive into YOU. Define your brand, identify your ideal clients, and learn to communicate why YOU are the person prospects need to work with. Strategically set the foundation of your business: your brand, your ideal client, and your services, and nurture your entrepreneurial spirit while doing so.
12-1 p.m. Networking Lunch
1-2 p.m.
(1.0 credit)
Business Branding Basics, Part 2 Part 2 of Mandy’s session will help you determine the services your business should offer that not only meet the needs of your ideal client, but also the services that set you apart from the competition. Get ready to build your nutrition business from the ground up and become a marketing magnet.
2-2:15 p.m. Break
2:15-3:45 p.m.
(1.5 credits)
Packaging & Pricing Strategies
with Joe Enright, Senior Director, Global Revenue Growth Management, Kellogg Company
As a pricing strategist for Kellogg’s, Joe understands now to leverage resources to find clues for success. In this session, learn from case studies - inside and outside the dietetics industry - that will help you develop your own pricing structure that directly supports your business objectives. Joe will teach you how to shape and communicate the value you bring to your clients and customers. Walk away with skills that will help you think strategically about how to negotiate on price and evaluate the opportunity costs of doing business.
3:45 -5:15 p.m.
(1.5 credits)
Identifying the Reasons for Doing Business Using Effective Questioning Strategies
with Scott Bliss, President, Sandler Training by Maximum Performance Management, LLC
Through role-playing session and interactive discussion, Scott will help you uncover the compelling and emotional reasons prospective clients want to do business with you. Learn to collect the necessary, qualifying information from potential clients so you better understand their needs. Learn how to leverage that intel to convert more prospects into satisfied, loyal customers.
5:15-5:30 p.m. Mandy, Scott, Joe Wrap up
Seize the opportunity to learn from the best, engage with your peers, and walk away with the knowledge to take your business to new heights. This one-day business-changing seminar is open to just 50 lucky registrants, so register now to join us for a great day in the City of Brotherly Love, Philadelphia.
Learning Objectives
1. Construct a marketing plan for your business that includes emphasis on branding, pricing, and sales strategies.
2. Define your intention for starting a business, describe your ideal clientele, and detail the services you will provide that meets their needs.
3. Develop a pricing strategy that promotes the value received for your time and services, while also exceeding your clients' expectations.
4. Demonstrate confidence in the ability to sell yourself as a dietetics practitioner, as well as your products and services to new and existing clientele.
5. Implement key strategies and techniques immediately, to promote personal, professional, and business growth.
Price: $249
Suggested CDR Learning Needs Codes: 1010, 7070, 7120, 7180
Performance Indicators: 1.1.1, 3.2.1, 8.3.7, 13.3.5
Level: 2
Don’t delay so you won’t miss out!
About Our Presenters

Mandy Enright, MS, RDN, RYT | Founder, Team with ME: Nutrition & Fitness Consulting, LLC

Mandy Enright, MS, RDN, MYT, is a registered dietitian and fitness instructor based at the Jersey Shore. She specializes in corporate wellness, nutrition communications, and helping provide busy professionals simple, actionable food and movement solutions for work, home, and on the road. Mandy began her professional career as an advertising executive working at some of New York City’s top agencies before returning to school to pursue her registered dietitian credential. She now combines her business expertise and nutrition knowledge to assist colleagues in building their businesses through branding, advertising, and relationship-building.

Mandy is frequently sought after by her colleagues for business coaching and marketing expertise. She has written and presented on business skills for dietitians since becoming an RD in 2014 and is the creator of several business coaching programs for dietitians. Mandy currently serves in leadership roles for the NJ Academy of Nutrition and Dietetics and Nutrition Entrepreneurs DPG.

Mandy received her B.A. in Advertising/Public Relations from Penn State University at University Park, PA. She returned to school to earn her M.S. in Nutrition Education from Montclair State University and completed her dietetic internship through the Rutgers School of Health Professions, both located in NJ. Learn more about Mandy at and follow her @mandyenrightRD on Facebook, Twitter, Instagram, Pinterest, and YouTube.

Joe Enright | Senior Director, Global Revenue Growth Management, Kellogg Company

Joe Enright has over 19 years of consumer-packaged goods experience in market research, finance, and sales at companies including Campbell Soup Co, Colgate, Pfizer, The Nielsen Company, and Johnson & Johnson. He currently works at Kellogg’s in Global Revenue Growth Management and is responsible for the development of pricing strategies, tools, and analytics. His career has taken him around the world and he’s led pricing workshops and presentations in over 15 countries including South Africa, Australia, China, Russia, Brazil, India, and Japan.

Joe graduated from Saint Joseph’s University with a degree in food marketing. He lives at the Jersey Shore with his wife, Mandy, and their dog Shiva. He is a huge sports fanatic and will not let international travel keep him from watching the Philadelphia Eagles! Learn more about Joe and his experience here.

Scott Bliss | President, Sandler Training by Maximum Performance Management, LLC

Scott Bliss is an award-winning Sandler Trainer and is recognized as a business development expert, specializing in executive-sales consulting and sales productivity training. Scott is a dynamic, enthusiastic speaker who informs, entertains, and motivates presidents, CEOs, sales leaders, and sales professionals.

In 2016, Scott founded Maximum Performance Management, LLC, an authorized and certified Sandler Training Center. Scott has helped many executives, managers, and sales professionals triumph over the challenges that prevent their success. With 250 offices worldwide, Sandler is the global leader in sales and sales management training, and Scott is dedicated to helping his clients take their sales to the next level. Read more about Scott and Maximum Performance Management, LLC here.
The presenters have no relevant disclosures to report regarding this program. They have certified that no conflict of interest exists for this program. View our disclosure policy.